Art Direction + Brand Identity + Digital + Print Materials

At Xfinity, Internet Essentials is the nation's leading broadband adoption program, having connected over 10 million low-income Americans to the transformative power of home internet access. With WiFi-enabled devices and essential digital skills training, we bridge the digital divide.

We have rebranded Internet Essentials with a new graphical device inspired by the iconic 'accelerator.' The revamped symbol embodies progress and momentum, symbolizing forward movement with its perpetual left-to-right orientation.

Our reimagined branding effort won the prestigious American InHouse Design Award at GDUSA in 2023, affirming our commitment to excellence and innovation in design.

Client: Xfinity