Art Direction + Brand Identity

In 2021 had an opportunity to be part of the design team at Good Kid, Comcast's In-House Agency. The initial project was to create a new identity for the stand-alone agency, one that wasn't dependent on the Comcast system.

We started by taking the peacock rainbow colors and then brightened them for a fresh new approach that was rooted in the parent company.

We developed an implemented branding across every internal and external touchpoint including website, social, brand hub, offices, email design system, sticker packs, presentation templates, stationary, and naturally plenty of merch.

Studio: Good Kid in-house

Design Director, Head of Design: Amanda Assadi

Associate Design Director: Sean Callen

Art Directors: John Knoerl, Nick Luccacioni, Filiz Sahin

Illustration: John Knoerl

Typefaces: GT Flexa Grilli Type, Nib Pro Colophon, Matter Displaay