Art Direction + Key art + Retouching + Visual identity toolkit

Art direction for Xfinity’s 2024 Holiday campaign. Our goal was to create a library of interchangeable key visuals that would offer a modular and flexible solution for each business unit. This approach allowed us to cater to various mediums, including OOH, retail, dot com and digital platforms. By developing a library of key visuals we ensured that each business unit could utilize the assets in a way that aligns specific needs. The goal was to save time and resources while maintaining consistency across platforms, resulting in a cohesive and engaging campaign.

Client: Xfinity