Art Direction + Branding + Packaging + Print Collateral

Towel.com is a Turkish Towel company with thoughtfully designed products with the vision of providing consumers with bath collections that offer casual, affordable luxury. Meticulous craftsmanship. The finest Turkish cotton.

My design approach brings out the artisanal origins of the product, while reflects a classic sensation, through a custom serif for the brand and a symbol that references a Turkish cotton bud.

Client: Towel.com