Art Direction + Branding + Print & Digital Materials

A special bond between mother & daughter that let to Abeer Al Otabia to create SemSem. Abeer Al Otaiba’s own young daughter, Samia, whose nickname “SemSem” inspired the brand’s name. Inspired by trips to the Mediterranean and her Egyptian family heritage, she applies a keen eye for detail to each piece. A cosmopolitan blend of Egyptian, Emirati, and French influences define the signature SemSem style.

SemSem.com

Agency: REQ
Client: SemSem