Art Direction + Brand Identity & Custom Typeface + Package Design 

The RASA brandmark was designed to reflect the lively personality and colorful food of RASA. The brand breaks free from traditional perceptions of Indian food in American culture with a brand that highlights their innovative, playful, and flavorful approach to Indian cuisine. RASA, celebrate this connection by sharing authentic flavors and mindfully sourced meals.

Agency: REQ
Client: RASA